Jeremy Joo / Furniture and Product Design  


In a world full of falsehood and pretention, there must be a change in how things are made and enjoyed. There is no enjoyment in an object poorly made, or a ceremony improperly practiced, or a moment wastefully experienced. Objects and works meant to be used must be made with the end practicality and enjoyment in mind, and not the frivolity and meaninglessness of much that is currently available. Materials have been masked and paraded as that which they are not; suffocated by the poor recognition of the spirit they possess. This includes but is not limited to wood, metal, paint, textile, stone, and light.

The root of the issue is the wrongful order of core virtues, whereby resulting in the hierarchical chaos of ease and senselessness over consideration and intention. A Korean proverb says, “Even cold water has a top and a bottom.” Order is imperative and must be observed. It has returned to a point in the cycle in which it is necessary to abandon the comforts of disregard and embrace reflection.

There is an incomparable beauty in what nature produces, and these characteristics must be celebrated. The spirit of the material must be captured – not by control but by admiration and respect. Time and nature leave their own distinct marks on what they create, and this is the frontier that machine cannot overcome.  The spirit of material must not only be preserved but also uplifted.

With proper discernment, we must adhere to this responsibility. If we fight for the life of the material, the material will fight for us. May this be an oath to all that is given to us and to all that we can return. A belief in ashes to ashes, dust to dust, and between material and spiritual, a rebuilding of trust.